Solar runs on expensive leads and a fragile handoff from setter to closer to install. When response is slow, no-shows pile up, and aged lists rot, the lead spend keeps climbing while close rates don't. We modernize the machine so the leads you already buy actually convert.
Solar has one of the most expensive customer acquisition costs in residential sales. You're competing for the same homeowners as every other installer in the market, paying real money per lead, and the margin only works if a high enough share of those leads turns into installed systems. The problem is that most of the leak doesn't happen at the panel on the roof. It happens in the minutes and days after a lead comes in.
The first leak is speed. A solar lead that gets a response in the first few minutes is worth far more than the same lead contacted an hour later, because the homeowner is shopping multiple quotes and the first credible conversation often wins. But setters are on calls, in the field, or off shift, and leads sit. By the time someone dials, the homeowner has already booked with a competitor or gone cold.
The second leak is follow-up. Solar is a considered purchase. Homeowners stall on financing, spouse buy-in, roof questions, and shade studies. A single missed follow-up can kill a deal that was genuinely close. When follow-up depends on a rep remembering to circle back, it gets inconsistent fast, and the deals that needed three more touches quietly die.
The third leak is no-shows. You book the appointment, then the homeowner ghosts. Without automated confirmations and reminders, your closers burn drive time and slots on people who were never going to be home, while genuinely interested homeowners slip because nobody rebooked them.
The fourth leak is the dead list. Every solar operation is sitting on hundreds or thousands of leads that went quiet. They're treated as worthless. They're not. Power bills go up, incentives change, roofs age, neighbors install. The timing that killed the deal the first time often reverses, but only if someone reaches back out.
The fifth leak is the handoff. Setters book, closers run the appointment, install coordinates the project. When that pipeline lives in spreadsheets, texts, and three disconnected tools, deals fall between the cracks and nobody can see where a given homeowner actually stands.
We don't sell you another lead source or a generic CRM and walk away. We start with an AI Operations Audit that maps your full operation, from the moment a lead hits your system to the day the panels are energized, and we find the leaks costing you the most installs. Then we fix them in priority order.
Speed-to-lead gets solved with workflow automation that responds to a new lead instantly, qualifies it, and either books the appointment or routes it to the right setter with the context attached. The homeowner gets a real first touch while they're still warm, not an hour later.
Follow-up stops depending on memory. Automated sequences run the long-tail nurture for considered solar buyers, handle reminders and confirmations to cut no-shows, and rebook the ones who slip. The dead list gets revived through database reactivation, conversational outreach that re-qualifies aged solar leads and books appointments from contacts you already paid to acquire.
When your tools genuinely fight the way setters, closers, and install actually work, we build custom software, a pipeline and dashboard view built around your real process so nothing falls between roles. The result is a solar operation where every lead you buy gets worked the way the expensive ones deserve.
Specific to how solar sells and installs, not a generic template.
The fix isn't more lead spend. It's making sure the leads you already pay for get worked fast and never go cold.
Most solar operations start with the audit or a quick reactivation, then expand into automation.
We map your lead-to-install pipeline and rank the fixes that recover the most deals first.
Learn more →Revive aged solar leads and book appointments from contacts you already paid to acquire.
Learn more →Instant speed-to-lead, follow-up, confirmations, and no-show recovery, running on autopilot.
Learn more →A pipeline and dashboard built around your setter, closer, and install handoff.
Learn more →Buying leads and working leads are two different problems. Most solar operations pay top dollar for leads, then lose a big share to slow response and weak follow-up. We don't replace your lead source. We make sure the leads you already pay for get a fast, consistent response and a follow-up sequence that runs whether or not your team has time. You get more out of the same spend.
No-shows usually come from a gap between booking and the actual appointment. We automate confirmations, reminders, and reschedule flows over SMS and email so the homeowner stays warm and shows up, or rebooks instead of vanishing. The setter doesn't have to chase every confirmation by hand.
Often, yes. Most solar leads don't say no, they go quiet because the timing was off. Months later their power bill, their roof, or an incentive deadline changes the math. Database reactivation runs conversational outreach across that aged list, re-qualifies the ones still interested, and books them. You're working contacts you already paid for instead of buying fresh.
No. The sequences are written in your voice and paced like a real person following up, not a blast. Automation handles the timing and the busywork so your reps spend their energy on live conversations with homeowners who are actually ready to talk.
There's no fixed price. Scope is shaped around how your operation runs, the size of your list, and what you want automated. We start with an audit, show you what pays off first, and size the engagement to the work. Book an audit or email teton@bechosenagency.com to get a scope.
Book an audit. We'll map your solar pipeline and show you exactly where deals are leaking. Scope follows the work.
Book an audit →